Junior Marketing Officer - Dublin

Company: Confidential
Your Application: You have not applied yet
Location: Dublin, Irlanda
JOB DESCRIPTION


Purpose:
Reporting into the company?s Marketing Manager, this role will focus exclusively on the Public Service Obligation (PSO) services and will work on the development and execution of marketing plans to reach targets from passenger growth to brand awareness.

Responsibilities:

? Plan and execute multi-channel initiatives to reach the target audience. Monitor performance of active marketing programs and identify improvement opportunities.
? Identify and develop ideas with Marketing team and Creative agency for creative marketing campaigns to deliver desired changes in customer behaviour.
? Liaise with external stakeholders including creative agency, media buying agency and print contractor to execute promotional events and campaigns.
? Work with Marketing Manager to grow the company?s brand awareness and ensure marketing efforts align with the company?s values, purpose and goals.
? Assist the Marketing manager with key internal stakeholders including Sales Team (campaign coordination), Finance (financial control), and External and Internal

Comms teams (monthly social calendar and reporting)
? Support Marketing Manager relationship with the National Transport Authority including presenting at bi-monthly Public Transport operator Marketing meetings.
? Conduct market research to identify consumer requirements, habits and trends.

Requirements:

? Relevant 3rd level qualification.
? Three (3) years relevant marketing experience
? Thorough understanding of marketing elements including traditional and digital marketing (SEO/Social media etc.) and market research methods.
? Excellent computer skills, including MS Office, MS Outlook, MS Teams, MS PowerPoint, Adobe and graphic design programmes.
? Demonstrable experience in marketing data analytics and tools.

Apply online or contact Emma on 086 065 1574 for more information.




JOB TYPE
Work Day: Full Time
Employment type: Permanent Job
Salary: Negotiable


JOB REQUIREMENTS
Minimal experience: Unspecified



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