Marketing Manager - Kilkenny

Company: Confidential
Your Application: You have not applied yet
Location: Kilkenny, Irlanda
JOB DESCRIPTION


This is an excellent opportunity for an experienced Marketing Manager to join a leading ingredients company, reporting to the Head of Marketing you have 5- years' experience in a similar role, reach o

Responsibilities:

Delivery of overall Communications strategy for our Plant based Ingredients to include PR, Trade attendance and liaison with key industry bodies.
Work with the Digital Marketing Manager on development of compelling written and video content to deliver a cut through Digital strategy for the business and relevant initiatives to include owned assets, social media and advertising.
Building engagement and relevance with customer base:
Effective customer comms strategies via E Blasts, Spotlight presentations and F2F meetings, Co-Marketing with targeted customers, Understanding our Customer's Customer through research and insight development
Identifying new strategic routes for the business:
Responsible for generation of leverageable customer and consumer insights which, in tandem with Product, Sales and Innovation functions will inform key strategic projects within the business. Identify new routes to market including regional partners and distributors. Coordination of business strategy, driving the annual process together with Commercial leads and Product management
Marketing our Products and USPs:
Delivery of sales toolkits and marketing materials to support volume and contribution targets. Development of advertising and new branding/ product design
Work collaboratively
across the Marketing & Plant Hub teams to deliver effective results and work within the GI values system

Requirements:

5 years proven success in B2B/ Ingredients Marketing.
Experience in Consumer Marketing highly desirable
Strong business report writing and presentation skills.
Excellent organisational skills, with the ability to prioritise and manage tasks.
Experience developing and executing Digital campaigns for B2B
Strong interpersonal skills with an ability to build and maintain good working relationships at all levels in an organisation.
Excellent communication and influencing skills.
Excellent commercial acumen.
Proven track record of analytical and problem solving skills.
Self-motivated with a proven track record of working on own initiative.

Desirable:

In-depth understanding of the Plant based industry would be a distinct advantage.

Confidential is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF Confidential SERVICES.





JOB TYPE
Work Day: Full Time
Employment type: Permanent Job
Salary: Negotiable


JOB REQUIREMENTS
Minimal experience: No experience



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